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Top 10 SEO tips

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Posted by WebEternity
Posted in SEO Discussions

From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page.

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.

this will help with google consulting, Search engine optermisation, search engine optermization, SEO

Original is found at http://www.seo-writer.com/reprint/top-seo-tips.html

Mar 02

SEO tips for web site design

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Posted by WebEternity
Posted in SEO Discussions

SEO tips for web site design

If you build a website your self, I can give a few tips,

make sure the site has:

1. A doc type and charset in the html code before the <head> and <body> tags
2. Add meta tag for description, keywords, robot follow,
3. Add a <title> tag
4. And finally make sure it passes the w3c standards (visit http://validator.w3.org/ to check validation of code, it must pass)
5. Make sure points 1 - 3 all include keywords but I will edit this later.

Point 1 will tell the search engines and web browser what kind of code your page is programmed from and needs this in order for the search engines to begin scanning your site.

Point 2 are meta tags and help Google and search engines to rank your site for relevancy to search topics and relevancy of back links

Point 3 helps towards relevant search from search engines

Point 4 is a guarantee that Google will clearly scan your page, you really need as many pages to pass the validation test. Also a future update in Google coming soon has been announced and claim that only sites that pass w3c standards will get the highest rankings however this is still under speculation but it is a fact that a site that passes w3c validation will get indexed more frequently therefore your site gets more attention.

Repeat all steps for as many pages as possible, the home page is a start but really need as many pages validating and fixed as possible, the more pages Google index with valid code the higher your chances are of high rankings, once this is done the rest is all offsite optimisation.

Another helping hand, use doc type xhtml transitional 1.1 with a charset of utf-8 also don’t use capital letters in your tags e.g. for a table use cellpadding rather than cellPadding, avoid capital letters but you can use capitals on page content just not the tags and programming code, also if available use Dreamweaver and avoid FrontPage, site wizard and other basic programs, they do not use real code and give many errors, Dreamweaver is the best software to use but does still give errors but w3c will give the information to enable you to get your site pass the w3c validation.

If good software is unavailable to you I would highly recommend a server side program, you do not need web design skills for this and is good for SEO, search goggle for a program named wordpress (its free) then upload it to your web host account and download a free theme from wordpress site, I would say this is your best option.

The tips given above will help with SEO, Search engine optermisation, search engine optermization, google consulting.

Please post a reply, you do not need to register

Mar 02

SEO Discussion

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Posted by WebEternity
Posted in SEO Discussions

This is a open discussion about SEO ( Search engine optimisation ). Everyone is welcome to join in however no links or html code or abuse of any kind is allowed and will automatically be deleted on submission.

SEO Discussions blog as requested by user greenfree (formally named user Anonymous) on December 17th, 2007 at 12:49 am.

Dec 17

The Truth About Reciprocal Link Networks

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Posted by WebEternity
Posted in SEO Discussions

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Shortly after stage 2 of the recent Google algo update began, I received an email from a panic stricken ex-client. He woke up on a Monday morning to find all of the recent gains we had made Google were gone.

I was a bit shocked to hear this because this particular project was as “white hat” as they come. And from a keyword standpoint, it wasn’t even close to being a space that any competent SEO would consider competitive.

My initial reaction was to simply ignore the email. He was no longer a paying client, so why waste the time looking into it? But then curiosity got the best of me. So I fired up some tools and started to do some digging.

What I discovered was that my ex-client had been very busy building links since our contract expired. In fact, he had managed to pickup about 7000 new links in about a month and a half. Almost all of these links were coming from a reciprocal linking network called GotLinks.

When I wrote him back and told him that developing that many links in such a short period of time probably wasn’t the smartest thing to do, (especially when the top site in his space has been around since ‘95 and has only managed to collect a total of 250 inbound links) he promptly cancelled his GotLinks account and wrote the owner and asked that all his links be removed.

That led to a bunch of defensive emails from the owner which basically said that all the sites in his network were kickin’ ass and I was just an idiot who didn’t know what I was talking about.

He also sent the following email out to all his members:

We would like to thank all of our members for making GotLinks.com the most popular free link exchange directory on the Web. We now have over 5400 actives web sites in our directory which gives you a wide variety of link exchange partners to choose from.

As many of you may have noticed, the most recent Google update occurred within the last 2 weeks. We have received very positive feedback from many users about these updates with regards to increases in pagerank and rankings. This was especially true for our paid members since their links appear on the first page of all category pages.
If you are serious about increasing your pagerank and rankings, we encourage you to consider upgrading.

Benefits include:

-No daily link restrictions
- Automatic link requests
- Automatic link approvals
- Unlimited categories
- First page listings for your web site.

Please see http://www.gotlinks.com/free_upgrade.php for more information.

Now that doesn’t sound like an email from someone running a link network that just got torched by Google. So maybe I’m wrong. Maybe my ex-client getting the boot didn’t have anything to do with being included in the GotLinks system?

To be completely fair, I thought the best thing to do would be to spend a little time researching his network in order to get some kind of idea as to how effective it may or may not be.

So I collected a sample of 50 keyword phrases being targeted by sites in the GotLinks directory. (all of them were found on the first page) In order to get a balanced set of keywords, I randomly selected phrases from several different categories.

Here is the complete list:

brentwood ca mortgage broker	dog training tips
fireplace screens	pet insurance
website design orange county	aquarium fish
window screens los angeles	search engine optimization
los angeles furniture	search engine services
wedding harpist bay area	keyword selector tool
internet marketing manager	librarian software
mold testing in new york	ireland surf videos
dell desktop computer	motorcycle half helmets
computer forums	custom golf clubs
data storage	egypt windsurfing
java resources	discount climbing equipment
european web site design services	recipes for kids
database development	food storage
comicbook art	free starbucks coffee
truck driving jobs	austin real estate guide
surveillance equipment	arizona office space
nanny services	texas roommate search
resume help	holiday rentals tenerife
custom programming	houston event phtographer
work overseas	work at home
genital piercing jewelry	bridal shower favors
diamond rings	san diego wedding photographer
replica watches	unique baby names
learn to play guitar	san diego website design

As you can see, there are a few phrases that I would consider reasonably competitive. But there are also many phrases that even Doug Heil would have a chance ranking for. If the GotLinks network is a viable linking strategy worth considering, then I should certainly be able to find a good portion of my sample sites showing up in the top 10 across the three major engines.

So what did I actually find?

Ask Jeeves

wedding harpist bay area #13

Google

learn to play guitar #20

MSN

internet marketing manager #1
dell desktop computer #1
brentwood ca mortgage broker #4
window screens los angeles #4
mold testing in new york #4
nanny services #5
los angeles furniture #7
computer forums #21
data storage #22
fireplace screens #25

Yahoo

mold testing in new york #1
window screens los angeles #4
database development #7
website design orange county #8

Now I don’t know about you, but one top 20 listing in Google certainly isn’t enough to convince me that the GotLinks network is a place I want my clients to be.

But we all already new that, right? Anyone who wasn’t asleep for the last month knows that Google’s last update was all about penalizing sites for reciprocal linking. So why on earth would I spend the time writing about this topic? Google has made it clear they don’t like reciprocal link networks. So they released an algo that identified and penalized sites participating in them. That’s not really news. We all new it was coming.

But this situation is a bit different for a couple of reasons:

1. The site ranked well in Google before the links were added to the GotLinks network.

We had already made it through a traditional “sandbox” period and the site was ranking well for all our targeted terms. That is an important distinction because it suggests that the loss of rankings wasn’t simply caused by discounting a bunch of links that were responsible for the positions. The site ranked well before Google discovered the new links. And it is clearly penalized now. (Far worse than the original sandbox).

2. My ex-client never reciprocated.

It turns out that GotLinks was selling access to their network on a popular auction site. He paid some money and was added to the network, but he never hosted a GotLinks directory on his site. To me, that is also an important distinction because it suggests that this isn’t simply a case of an algorithm calculating the percentage of inbound links that are reciprocal and then adding a penalty if a certain threshold is exceeded.

This looks more like a penalty for

a) Exceeding a threshold for the total number of links developed in a specific time frame, or

b) Simply being included in a specific network.

Either way, it should be enough to get you to re-think your linking strategies. In the past, many webmasters (including my ex-client) have taken the position that Google applying a penalty based solely on inbound linking patterns wasn’t really possible. After all, you can’t control who links to you.

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